Improve Your Link Popularity With Internal, Incoming & Outgoing Links
by Akash Kumar
This article is all about how you can improve your link
popularity with internal, incoming & outgoing links, which will
in turn improve your search engine rankings.
Link popularity, which refers to the number of links pointing
to and from related sites, is considered as the most important
factor for ranking high in major search engines.
There are three types of links that will increase the link
popularity of your site internal, incoming and outgoing links.
1. Internal Links
Internal links refers to the number of links coming from the
web pages of the same site.
Make sure you cross link your important related pages back
and forth. By doing so, you are telling search engine spiders
that those are the most important pages of your site and they
need to be ranked high.
Cross linking your pages also helps the search engine spiders
find and index your most important pages quicker, especially if
some pages are buried deep within your site. This is an easy and
the simplest way of getting your listed in the search engines.
Internal links not only boost your link popularity but they also
increase the visibility of your whole website. They also increase your
other page's PageRank.
2. Incoming Links
Incoming links refers to number of links coming from external
domains which have no association with your website. But always
remember that incoming links are much more important than your
internal links because external links tells search engines how
many other websites are appreciating you website.
But now the question is how do you build lots of incoming links.
There are three ways of finding sites to link to yours.
Find Sites That Link To Your Competition
The best link partners can be those websites that link to your
competition because due to their links your competitor is ranking high
so a link from them can also boost up your own rankings.
To find who links to your competition go to your favorite search
engine and search for the following:
link:www.yourcompetitorsdomain.com
When you search for the above search term you will get a list of
sites that are linking to your competitor so now try to contact them and
ask them for a link exchange.
Find Link Partners In Web Directories
Do not forget that all the sites listed in the same
category as yours in the major web site directories, such as
Yahoo!, LookSmart and the Open Directory Project, are ideal
link candidates too.
Once you have compiled a list of related sites, add a
link to them in your site. Then send an email to each site
owner informing them that you have linked to their site and
politely ask them for a link back to your site. Don't forget
to tell them about the benefits of exchanging links in this
manner.
Always remember to be polite and calm rather being violent even if he
rejects your request. If he rejects your request then wait for some time
may be 2-3 weeks and try to contact them again.
Find Sites That Accept Site Submissions
This is the best way of finding sites to link to yours, find
sites that accept site submissions and just link back to
them and just contact them for providing a link back to you. To find such sites,
visit a search engine, such as Google, and search for:
"add url" "your keywords"
Replace "your keywords" with the keywords related to your site.
Include the quotation marks to ensure the search engine only
return pages with the exact search phrases you enter.
Also try replacing, "add url" with one of the following
sets of search phrases:
add site, add link, add a url, add a site, add a
link, submit url, submit site, submit link, submit a
url, submit a site, submit a link.
In addition, you can also find site submission pages by
searching for the actual page. So, try replacing the "add
url" search phrase with one of the following page names:
addurl.html, addsite.html, addlink.html,
addaurl.html, addasite.html, addalink.html,
submiturl.html, submitsite.html, submitlink.html,
submitaurl.html, submitasite.html, submitalink.
add-url.html, add-site.html, add-link.html, add-a-url.html,
add-a-site.html, add-a-link.html, submit-url.html,
submit-site.html, submit-link.html, submit-a-url.html,
submit-a-site.html, submit-a-link.
add_url.html, add_site.html, add_link.html,
add_a_url.html, add_a_site.html, add_a_link.html,
submit_url.html, submit_site.html, submit_link.html,
submit_a_url.html, submit_a_site.html, submit_a_link.
You could also try replacing the ".html" extension
with others, such as ".htm," ".html," ".shtml," ".cfm,"
".php," etc.
3. Outgoing Links
Outgoing links refers to the number of sites to whom you link
to. I will advice you to not to link to anyone just because he
links to you and has a good PR and just don't reject to link to
someone just because he has a low PR because its PR doesn't
matters what really matters is its content.
If you reject good content site today just because of its low PR then
it may later bite you when that site reaches at the top. So link, but
link wisely.
Akash Kumar is a professional SEO consultant and the CEO of
Vista Divine Inc. - The Search Engine Optimization Company
a search engine optimization firm in India providing high
quality seo services worldwide. Also providing free
search engine optimization tips and tutorials to beginners.
